Lead Forms

Create, customize, and embed lead capture forms on any website. Every submission becomes a tracked lead in Pounce.

Creating a Form

Go to Account → Form.
Use New form when your plan includes another form.
Select the form you want to edit.
Confirm the form name and active status.
Add your allowed domain when you are ready to lock the embed to one site.
Copy that form’s embed snippet.

Field Types

Type	Use For
Text	Short answers (name, company)
Email	Email addresses (required for AI replies)
Textarea	Long answers (project details, questions)
Select	Dropdown choices (budget range, service type)
Checkbox	Yes/no (opt-in, consent)
Phone	Phone numbers

Customizing the Form

Brand color — Match your site’s primary color
Button text — “Send”, “Get a Quote”, “Contact Us”, etc.
Success message — What visitors see after submitting
Redirect URL — Send them to a thank-you page instead

Per-Form Settings

Each form can have its own AI behavior settings:

Custom Email Subject

Set a custom subject line for AI responses from this form. Supports template variables:

Variable	Replaced With	Example
`{{name}}`	Lead’s name (falls back to “there”)	`Hi there`
`{{business}}`	Your business name from config	`Faber Made`
`{{subject}}`	Original inbound subject line	`Re: Your inquiry to Faber Made`

Example templates:

Re: {{subject}} — Simple reply prefix
{{name}}, here's what we can do for you — Personalized
Your {{business}} inquiry — Next steps — Branded

If no custom subject is set, Pounce uses Re: [original subject] or falls back to Re: Your inquiry to [business name].

Custom Instructions

Add form-specific AI instructions that get injected into the system prompt. This is useful when different forms serve different purposes:

Quote form: “This is a quote request. Always ask about budget range, project timeline, and specific requirements before providing pricing.”
Support form: “This is a support request. Be empathetic and ask clarifying questions about the issue. Offer to escalate if the problem seems critical.”
Demo form: “This person wants a demo. Be enthusiastic, suggest a time to meet, and include the booking link.”

Custom instructions appear in the AI’s system prompt as a Form-Specific Instructions section, appended after the base rules.

Embedding

Your account form includes an embed snippet:

Script Tag (recommended)

<script src="https://www.pouncefirst.com/forms/your-form-slug/embed.js"></script>

Renders the form with your custom styling. Best for most websites.

Iframe

<iframe src="https://www.pouncefirst.com/forms/your-form-slug/render" width="100%" height="600" frameborder="0"></iframe>

Useful when you can’t add script tags (some CMS platforms, Wix, etc.).

Direct Link

Share the form URL directly: https://www.pouncefirst.com/forms/your-form-slug/render

Great for social media, email signatures, or link-in-bio pages.

Multiple Forms

Each account starts with one website form. Paid plans can add more from Account → Form:

Plan	Forms
Free	1
Starter	3
Growth	10
Enterprise	Custom

Common setups:

Contact form — General inquiries
Quote form — With budget and timeline fields
Newsletter signup — Minimal: just email

Each form has its own hosted URL, preview link, status, allowed domain, and embed snippet.

Lead Flow

When someone submits a form:

Pounce stores the lead in the database
The AI response pipeline generates a personalized reply
The reply is sent through your configured sender
The lead appears in your Leads dashboard
You can review the lead and AI reply in Account → Leads

If AI auto-reply has paused (free tier limit reached), the lead still arrives — it just doesn’t get an automatic AI response until you upgrade.