Lead Forms

Creating a Form

1. Go to Forms in the admin dashboard
2. Click New Form
3. Give it a name (e.g., “Contact Us”, “Quote Request”)
4. Add or remove fields — default fields are Name, Email, and Message

Field Types

Type	Use For
Text	Short answers (name, company)
Email	Email addresses (required for AI replies)
Textarea	Long answers (project details, questions)
Select	Dropdown choices (budget range, service type)
Checkbox	Yes/no (opt-in, consent)
Phone	Phone numbers

Customizing the Form

• Brand color — Match your site’s primary color
• Button text — “Send”, “Get a Quote”, “Contact Us”, etc.
• Success message — What visitors see after submitting
• Redirect URL — Send them to a thank-you page instead

Embedding

Each form has an Embed button that gives you two options:

Script Tag (recommended)

<script src="https://yourdomain.com/f/your-form-slug/embed.js"></script>

Renders the form with your custom styling. Best for most websites.

Iframe

<iframe src="https://yourdomain.com/f/your-form-slug/embed" width="100%" height="600" frameborder="0"></iframe>

Useful when you can’t add script tags (some CMS platforms, Wix, etc.).

Direct Link

Share the form URL directly: https://yourdomain.com/f/your-form-slug

Great for social media, email signatures, or link-in-bio pages.

Multiple Forms

You can create multiple forms for different pages or purposes. Each form tracks leads separately in the dashboard. Common setup:

• Contact form — General inquiries
• Quote form — With budget and timeline fields
• Newsletter signup — Minimal: just email

Lead Flow

When someone submits a form:

1. Pounce stores the lead in the database
2. The AI response pipeline generates a personalized reply
3. The reply is sent via your sending provider
4. The lead appears in your Leads dashboard
5. The conversation continues in Conversations

If AI auto-reply has paused (free tier limit reached), the lead still arrives — it just doesn’t get an automatic AI response until you upgrade.