Quick Start

Prerequisites

• A sending provider API key: Resend, SendGrid, or Mailgun
• An LLM API key (OpenAI, Anthropic, or Ollama for self-hosted)

Step 1: Create Your Account

Go to pouncefirst.com and sign up. No credit card required — the free tier includes 100 leads/month.

Step 2: Run the Setup Wizard

After signing in, Pounce walks you through:

1. Business info — Company name, industry, description (this feeds the AI’s context)
2. Sending provider — Enter your Resend, SendGrid, or Mailgun API key
3. AI tone — Choose a response style or write custom instructions
4. Booking provider (optional) — Connect Cal.com or Calendly for meeting scheduling

Step 3: Create Your First Form

1. Go to Forms in the admin dashboard
2. Click New Form
3. Add fields (name, email, message are included by default)
4. Customize the submit button text and success message
5. Save the form

You can also configure per-form settings:

• Custom email subject — Template the subject line with {{name}}, {{business}}, or {{subject}} variables
• Custom instructions — Add form-specific AI instructions (e.g., “This form is for quote requests — always ask about budget and timeline”)

Step 4: Embed the Form

Each form has an Embed button that gives you a script tag. Paste it into any page:

<script src="https://app.pouncefirst.com/api/f/your-form-slug/embed.js"></script>

The form renders with your brand colors and submits directly to Pounce.

Other Embed Options

Iframe — for platforms where you can’t add script tags:

<iframe src="https://app.pouncefirst.com/api/f/your-form-slug/embed" width="100%" height="600" frameborder="0"></iframe>

Direct link — share the form URL on social media or in emails:

https://app.pouncefirst.com/api/f/your-form-slug

Step 5: Watch AI Respond

Submit a test lead through your form. Within seconds:

1. The lead appears in your Leads dashboard
2. Pounce generates a personalized AI response
3. The response is sent via your sending provider
4. The conversation appears in Conversations for review

Next Steps

• Connect your inbox to receive leads from Gmail, Outlook, or Resend
• Set up booking integration for automated meeting scheduling
• Customize AI responses with your business tone and knowledge